ABOUT US

CHERISH Arts & Crafts Co., LTD.


Founded in 1995


    located in the world's small commodity capital - Yiwu, China. It is a enterprise specializing in the design, production and marketing of DIY hand-made products.

    The predecessor of Zhejiang CHERISH Arts & Crafts Co., Ltd. is the Jin Xin line factory established in 1995, specializing in the production of high quality handmade embroidery thread,

after more than 20 years of innovation and development.

    At present, the company has more than 300 employees, highly educated, professional design and management personnel team.

    More than 22000 square meters of garden modern production plant and intelligent warehouse.

In 2012, the company spent 36 million, with the introduction of an international advanced level of imported digital tracking printing technology, closely cooperated with Honghua Digital, self-development, break through industry problems, 100% precision printing and dyeing, creates a new era in the industry!

    In the same year, the company invested heavily in the introduction of high-temperature thermal sublimation hair color equipment, high production efficiency, energy-saving and environmental protection, deep hair color, full and delicate color, never fade.

    In 2013, 8 million US dollars were spent on importing advanced UK branch knotting equipment, greatly improving production efficiency, while resolving the color difference between the board and the package, and how many shears to use, convenient and fast.

    In 2015, meanwhile the magic velvet cloth and top drilling technology success to research and development , CHERISH Arts & Crafts Co., LTD.  once more spent a huge sum of money to introduce a leading industry level of intelligent Sub-drilling equipment, which is accurate sub-drilling, easy to use.

    Modern professional equipment, innovation of traditional technology

    CHERISH Arts & Crafts Co., LTD.  is committed to the design and production of DIY hand-made products, owns the most professional and most innovative DIY design team in China -- AH International Design Institute.

    Good long-term relations of cooperation with Japan, South Korea DIY products professional institutions maintained, in the DIY hand industry design capabilities is occupying the leading domestic level.

    Every year, millions of special funds are allocated to the design of new products and the application of new materials, to ensure that CHERISH company for super design ability and deep mining capacity of the cultural connotation

    The handmade treasures makes DIY casual products that can be easily and easily completed by ordinary consumers to be that need to master professional skills and consumed long time and effort in the past. 

   I like it. I do it by myself.

   In the leisure time, put down the cell phone, away from the noisy and impetuous...Enjoy the indifference of handcraft art to us. Quietly feel the different sense of accomplishment... 

Clouds and stars, the youth left ,...

    The company has three brands: Ai Luo, Ai YouWei, and CHERISH.

Cross stitch, diamond painting, patchwork embroidery and other large series of products occupy the leading position in the industry and market.

    "With innovation and development to establish brand, with value to share the future"Through direct, joint venture, franchise and other cooperation models, the company now has more than 2000 brand stores in Beijing, Shanghai, Xi'an, Kunming and other provinces and regions throughout the country, well-known wholesale markets, malls, pedestrian streets.

    The long-term goal of the enterprise is to "establish a CHERISHs brand for hundred years" and the aim is to pursue win-win situation among enterprises, businesses and consumers. The enterprise is concerted to make efforts to cooperate and share win-win situation with all.

    Today's CHERISH, with strong brand advantage, has become the leader of China's DIY industry, leads the market development direction of China's DIY industry, will create brilliant tomorrow.


The CHERISH of the World   The Future of the CHERISH


HISTORY

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Jinxin Line Factory

The predecessor of the cherished craft

Specializing in the production of high quality hand embroidery thread
1995-2000
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